How did you come up with the definition of a Conscious Brand?

How did you create the Six Signs of a Conscious Brand?


What panel did you use? And how did you ensure great data quality?

What was your sampling approach?

How did you present the brands to consumers?

How did you ensure the survey was GDPR compliant?

How do you think COVID has influenced results?


How did you decide which brands to include?

Why did you focus on China, the US and UK?

I want to see a more granular read on the results. How can I access further information?