FAQS

How did you come up with the definition of a Conscious Brand?

+

How did you create the Six Signs of a Conscious Brand?

+

Methodology

What panel did you use? And how did you ensure great data quality?

+

What was your sampling approach?

+

How did you present the brands to consumers?

+

How did you ensure the survey was GDPR compliant?

+

How do you think COVID has influenced results?

+

Criteria

How did you decide which brands to include?

+

Why did you focus on China, the US and UK?

+

I want to see a more granular read on the results. How can I access further information?

+