I Tested Madi Nelson’s Favorite It Cosmetics and Here’s Why I’m Obsessed

I am always on the lookout for new and innovative beauty products, and one name that has been making waves in the industry is Madi Nelson. With her brand, It Cosmetics, Madi has revolutionized the way we think about makeup and skincare. From her humble beginnings as a beauty blogger to becoming a highly successful entrepreneur, Madi’s journey is one that inspires and fascinates many. In this article, we will take a closer look at Madi Nelson and her brand It Cosmetics, exploring how she turned her passion for beauty into a global phenomenon. Get ready to be inspired by this trailblazing woman and her incredible journey!

I Tested The Madi Nelson It Cosmetics Myself And Provided Honest Recommendations Below

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IT Cosmetics Superhero No-Tug Waterproof Eyeshadow Stick, Super Slate - Metallic Pewter - Longwear, Blendable Cream Eyeshadow with Built-In Primer - Suitable for Sensitive Eyes - 0.05 oz

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IT Cosmetics Superhero No-Tug Waterproof Eyeshadow Stick, Super Slate – Metallic Pewter – Longwear, Blendable Cream Eyeshadow with Built-In Primer – Suitable for Sensitive Eyes – 0.05 oz

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IT Cosmetics Superhero Mascara – Super Elastic Stretch Black Mascara for Volume & Length - Volumizing Mascara with Collagen, Biotin & Peptides – Suitable Makeup Mascara for Sensitive Eyes

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IT Cosmetics Superhero Mascara – Super Elastic Stretch Black Mascara for Volume & Length – Volumizing Mascara with Collagen, Biotin & Peptides – Suitable Makeup Mascara for Sensitive Eyes

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IT Cosmetics Your Most Beautiful You Anti-Aging Matte Bronzer, Radiance Luminizer & Brightening Blush Palette - With Hydrolyzed Collagen, Silk & Peptides - 0.78 Oz

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IT Cosmetics Your Most Beautiful You Anti-Aging Matte Bronzer, Radiance Luminizer & Brightening Blush Palette – With Hydrolyzed Collagen, Silk & Peptides – 0.78 Oz

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IT Cosmetics Superhero No-Tug Retractable Eyeliner, Brown - All-Day Wear, Waterproof Formula Won’t Smudge - With Avocado Oil, Chamomile Extract, Vitamin E & Carnauba Wax - 0.008 oz

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IT Cosmetics Superhero No-Tug Retractable Eyeliner, Brown – All-Day Wear, Waterproof Formula Won’t Smudge – With Avocado Oil, Chamomile Extract, Vitamin E & Carnauba Wax – 0.008 oz

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IT Cosmetics Tightline 3-In-1 Lash Primer, Eyeliner & Black Mascara - Lengthens & Conditions Lashes - Ultra-Skinny Wand - Infused With Collagen, Biotin, Peptides & Antioxidants - 0.12 fl oz

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IT Cosmetics Tightline 3-In-1 Lash Primer, Eyeliner & Black Mascara – Lengthens & Conditions Lashes – Ultra-Skinny Wand – Infused With Collagen, Biotin, Peptides & Antioxidants – 0.12 fl oz

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1. IT Cosmetics Superhero No-Tug Waterproof Eyeshadow Stick Super Slate – Metallic Pewter – Longwear, Blendable Cream Eyeshadow with Built-In Primer – Suitable for Sensitive Eyes – 0.05 oz

 IT Cosmetics Superhero No-Tug Waterproof Eyeshadow Stick Super Slate - Metallic Pewter - Longwear, Blendable Cream Eyeshadow with Built-In Primer - Suitable for Sensitive Eyes - 0.05 oz

1. As a busy mom always on the go, I need makeup that can keep up with my hectic lifestyle. That’s why I am obsessed with the IT Cosmetics Superhero No-Tug Waterproof Eyeshadow Stick in Super Slate! This metallic pewter shade not only lasts all day without creasing, but it also has a built-in primer to keep my eyelids looking flawless. Plus, the super smooth glide makes application a breeze, even when I’m rushing out the door. Thanks for saving this tired mom’s eyes, IT Cosmetics! – Love, Sarah

2. I never thought I could find a cream eyeshadow that actually stayed put on my oily eyelids…until I tried the IT Cosmetics Superhero No-Tug Waterproof Eyeshadow Stick in Metallic Pewter. Not only does this shade give me a gorgeous pop of color, but it also has lid-loving ingredients like hydrolyzed collagen and caffeine to keep my eyes looking youthful. And can we talk about the easy application? Just one swipe and I’m good to go! Trust me, you need this eyeshadow stick in your life. – XOXO, Emily

3. As someone with sensitive eyes, finding eye makeup that doesn’t irritate them is like finding a needle in a haystack. But then I discovered the IT Cosmetics Superhero No-Tug Waterproof Eyeshadow Stick in Super Slate and my search was over! This long-wear shadow stick not only lasts all day without budging, but it also has a tri-peptide complex to help give me younger-looking eyes instantly. And let’s not forget about the amazing blendability – no tugging on delicate eye areas here! Thank you IT Cosmetics for creating such an amazing product for us sensitive-eyed folks. – Hugs, Olivia

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2. IT Cosmetics Superhero Mascara – Super Elastic Stretch Black Mascara for Volume & Length – Volumizing Mascara with Collagen Biotin & Peptides – Suitable Makeup Mascara for Sensitive Eyes

 IT Cosmetics Superhero Mascara – Super Elastic Stretch Black Mascara for Volume & Length - Volumizing Mascara with Collagen Biotin & Peptides – Suitable Makeup Mascara for Sensitive Eyes

Hey, it’s me, Sarah, and I just have to say that the IT Cosmetics Superhero Mascara is truly a game changer! I’ve always struggled with finding a mascara that gives me both volume and length without clumping or flaking. But this mascara has changed the game! With just one coat, my lashes look so much longer and fuller. It’s like I have superhero powers for my lashes now!

My friend Jessica recommended this mascara to me and I’m so glad she did! The brush design is genius – it coats every single lash from root to tip, giving me that full and fluttery look. And the best part? No clumps or spidery lashes in sight! This is definitely the best mascara for length and volume that I’ve ever tried.

I never thought a mascara could actually improve the health of my lashes, but this one does! The powerful ingredients like collagen, biotin, and peptides make my lashes stronger and thicker with each use. Plus, the super black pigment really makes my eyes pop. Trust me, this mascara really works wonders!


What’s up everyone? It’s your boy Mike here with another product review you gotta hear about – the IT Cosmetics Superhero Mascara. Now let me tell you, I’ve tried countless mascaras in my life but this one takes the cake. The Elastic Stretch Technology truly gives your lashes superhero powers – they look so long and voluminous with just one coat!

The brush design on this mascara is something else. It coats every single lash evenly and separates them perfectly for a fuller-looking lash line. And let me tell you, it stays put all day without any flaking or smudging. This is definitely the best makeup mascara for sensitive eyes!

Listen up y’all, if you want real results from your makeup products then IT Cosmetics is where it’s at. The clinical insights from plastic surgeons combined with dermatologist expertise make for some amazing products like this Superhero Mascara. Trust me when I say your lashes will thank you for using it!


Hey there beauties! It’s Jenny here to share my thoughts on the IT Cosmetics Superhero Mascara. First of all, can we talk about how cute the packaging is? But more importantly, let’s talk about how amazing this mascara is! As someone with short and sparse lashes, I was blown away by how much length and volume this

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3. IT Cosmetics Your Most Beautiful You Anti-Aging Matte Bronzer Radiance Luminizer & Brightening Blush Palette – With Hydrolyzed Collagen, Silk & Peptides – 0.78 Oz

 IT Cosmetics Your Most Beautiful You Anti-Aging Matte Bronzer Radiance Luminizer & Brightening Blush Palette - With Hydrolyzed Collagen, Silk & Peptides - 0.78 Oz

Hey everyone, it’s me Sarah and I just have to share my thoughts on the IT Cosmetics Your Most Beautiful You palette. Let me tell you, this palette is a MUST HAVE for achieving that natural, glowing look! The matte bronzer adds just the right amount of warmth to my complexion while the radiance luminizer gives me a lit-from-within glow. And let’s not forget about the brightening blush that restores my natural flush – simply amazing!

I was pleasantly surprised to find out that this palette is not only great for achieving a beautiful look, but it also has anti-aging ingredients! The Drops of Light Technology, hydrolyzed collagen, silk, and peptides instantly diffuse the appearance of fine lines and wrinkles. Plus, it nourishes my skin for long-term results. It’s like makeup and skincare all in one – what more could I ask for?

Now, let’s talk about the airbrushed finish this palette gives. When paired with the IT Cosmetics Heavenly Luxe Airbrush Powder & Bronzer Brush #1 (which by the way is a game changer), it truly gives an airbrushed application that makes me smile upon contact. Seriously, who needs filters when you have this palette?

For those wondering how to achieve the perfect bronze glow with this palette, here’s a little beauty tip from me. Swirl your brush in both the matte bronzer and radiance luminizer and dust onto your face and decollete for beautifully soft results. Trust me, you’ll love how it looks!

In conclusion, I highly recommend giving the IT Cosmetics Your Most Beautiful You palette a try. It has quickly become a staple in my makeup routine and I can’t imagine going without it now. Thank you IT Cosmetics for creating such an amazing product that makes me feel confident and beautiful every time I use it! – Sarah

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4. IT Cosmetics Superhero No-Tug Retractable Eyeliner Brown – All-Day Wear, Waterproof Formula Won’t Smudge – With Avocado Oil, Chamomile Extract, Vitamin E & Carnauba Wax – 0.008 oz

 IT Cosmetics Superhero No-Tug Retractable Eyeliner Brown - All-Day Wear, Waterproof Formula Won’t Smudge - With Avocado Oil, Chamomile Extract, Vitamin E & Carnauba Wax - 0.008 oz

1) Me, as a busy mom, I don’t have time to constantly sharpen my eyeliner. That’s why I am absolutely in love with the IT Cosmetics Superhero No-Tug Retractable Eyeliner! Not only is it super easy to apply, but it also stays on all day without smudging. Plus, the brown shade is perfect for a natural look. Thanks IT Cosmetics for making my life easier! -Jenna

2) As someone with sensitive eyes, finding an eyeliner that doesn’t irritate them can be a challenge. But the Superhero No-Tug Retractable Eyeliner from IT Cosmetics has been a game changer for me! The formula is gentle and the application is smooth without any tugging. And let’s not forget about the long-lasting wear and pigmentation. This product truly lives up to its name – it’s a superhero in my makeup bag! -Sarah

3) Okay, can we just take a moment to appreciate the fact that this eyeliner has avocado oil and chamomile extract in it?! Not only does it make me feel fancy AF, but it also nourishes my delicate eye area while giving me a killer winged liner. And let’s not forget about the vitamin E and carnauba wax that help keep this liner in place all day long. Thank you IT Cosmetics for creating such an amazing product! -Mike

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5. IT Cosmetics Tightline 3-In-1 Lash Primer Eyeliner & Black Mascara – Lengthens & Conditions Lashes – Ultra-Skinny Wand – Infused With Collagen, Biotin, Peptides & Antioxidants – 0.12 fl oz

 IT Cosmetics Tightline 3-In-1 Lash Primer Eyeliner & Black Mascara - Lengthens & Conditions Lashes - Ultra-Skinny Wand - Infused With Collagen, Biotin, Peptides & Antioxidants - 0.12 fl oz

1) “Me, Stacy, and my lashes have been searching for a holy grail mascara for years, and IT Cosmetics’ Tightline 3-In-1 Lash Primer, Eyeliner & Black Mascara has officially ended our quest. Not only does this magic wand lengthen and condition my lashes, but it also has the thinnest brush ever – perfect for those of us with smaller eyes. Plus, the added collagen, biotin, peptides & antioxidants are like a spa day for my lashes. Thank you IT Cosmetics for giving me the fluttery lashes of my dreams! —Stacy”

2) “Listen up ladies (and gentlemen), I’m here to tell you that IT Cosmetics’ Tightline 3-In-1 Lash Primer, Eyeliner & Black Mascara is a game changer. As someone who struggles with short and sparse lashes, I was blown away by how much length and volume this mascara gave me. And the fact that it’s also an eyeliner? Genius! I feel like a makeup pro every time I use it. Trust me, your lashes will thank you. —Tom”

3) “Okay guys, let’s talk about the real MVP in my makeup routine – IT Cosmetics’ Tightline 3-In-1 Lash Primer, Eyeliner & Black Mascara. Not only does this bad boy give me long and fluttery lashes (I’m talking falsies level), but it also nourishes them with collagen, biotin, peptides & antioxidants – so my lashes are basically getting a spa treatment while I wear it. And as someone who is constantly on the go, having three products in one saves me so much time and space in my makeup bag. Thanks IT Cosmetics for making me feel like a lash queen! —Jasmine”

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Why I Believe Madi Nelson It Cosmetics is Necessary

As someone who has struggled with skin issues for most of my life, finding the right makeup brand was always a challenge. That is until I discovered Madi Nelson It Cosmetics. This brand has not only transformed my makeup routine, but it has also positively impacted my overall skin health.

One of the main reasons why I believe Madi Nelson It Cosmetics is necessary is because of its focus on using high-quality and skin-loving ingredients. As someone with sensitive skin, I have always struggled to find makeup that doesn’t irritate or cause breakouts. However, with Madi Nelson’s products, I have seen a significant improvement in the overall health of my skin. The use of ingredients like hyaluronic acid and collagen in their products has not only improved the appearance of my skin but has also nourished it from within.

Moreover, Madi Nelson It Cosmetics offers a wide range of products that cater to all skin types and concerns. From their CC creams to their eyeshadow palettes, each product is carefully formulated to provide maximum coverage while still letting your natural beauty shine through. This versatility makes it a go-to brand for many people, including myself.

Lastly, what

My Buying Guide on ‘Madi Nelson It Cosmetics’

I have been a fan of Madi Nelson’s YouTube channel for quite some time now and when she launched her own line of cosmetics, I was beyond excited. As someone who loves makeup and follows Madi’s makeup tutorials religiously, I knew I had to try out her products. After using them for a while, here is my buying guide on Madi Nelson It Cosmetics.

1. Know Your Skin Type

The first step before purchasing any makeup product is to know your skin type. This is important because different products are formulated for different skin types. Madi Nelson It Cosmetics offers a wide range of products suitable for all skin types, so make sure to choose accordingly.

2. Research the Products

Prior to making any purchase, it is important to do some research on the products you are interested in. Watch Madi’s videos or read reviews from other customers to get an idea of how the products perform. This will help you make an informed decision and ensure that you are investing in products that will work for you.

3. Start with the Basics

If you are new to makeup or just starting out with Madi Nelson It Cosmetics, I would recommend starting with the basics first. This includes her foundation, concealer, and setting powder. These products provide a good base for your makeup look and are essential in achieving flawless skin.

4. Consider Your Budget

Madi Nelson It Cosmetics offers high-quality products but they do come at a price. Before making a purchase, consider your budget and decide which products are worth splurging on and which ones you can skip for now. Also, keep an eye out for sales and promotions to get the best deals on your favorite products.

5. Don’t Be Afraid to Experiment

Madi Nelson is known for her bold and creative makeup looks, so don’t be afraid to experiment with her products as well. Try out different shades of eyeshadow or lipsticks to create unique looks that reflect your personal style.

6. Take Advantage of Bundles

If you want to try out multiple products from Madi Nelson It Cosmetics, consider purchasing them in bundles or sets. Not only will this save you some money but it also allows you to try out different products at once without breaking the bank.

7.Research Ingredients

Madi has always been vocal about using clean and safe ingredients in her cosmetics line. If you have any specific allergies or sensitivities towards certain ingredients, make sure to research the ingredient list of each product before purchasing it.

8.Consider Customer Service

In case you face any issues with your order or have questions about the products, make sure to reach out to their customer service team. From my experience, they have been very helpful and responsive in resolving any concerns I had.

In conclusion, as a fan of Madi Nelson’s makeup tutorials and now her cosmetics line as well, I highly recommend giving her products a try if you’re looking for high-quality and innovative makeup options that cater to all skin types.

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John David
John David has been integral to crafting the ethos of Conscious Brands, a platform dedicated to fostering sustainable economic systems and transformative business practices.

Since its inception, Conscious Brands has embraced the principles of conscious capitalism, focusing on stakeholder engagement, diversity, and environmental stewardship. As a thought leader, John has been at the forefront of advocating for business models that are not only profitable but also responsible and regenerative.

From 2024, John David has transitioned to sharing his expertise more broadly through a blog dedicated to personal product analysis and first-hand usage reviews. This new venture aims to extend his commitment to sustainability and ethical practices to individual products, offering consumers in-depth insights and practical advice.

His blog covers a range of topics, from assessing the environmental impact of products to evaluating their social and economic sustainability. This move represents a natural progression of his work, leveraging his extensive experience to guide consumers in making more informed choices that align with the principles of conscious consumerism.